What Makes Subaru the Go-To Brand for Colorado Drivers?

July 25, 2025

Drive around Colorado, and you'll notice a pattern — a lot of Subarus on the road. From the bustling streets of Denver to the winding mountain highways and rugged dirt trails, Subarus have built a reputation as the unofficial car of the state. But what exactly makes Subaru such a favorite among Colorado drivers? Let’s take a closer look at the reasons behind this love affair.


All-Wheel Drive for All Conditions


Colorado’s weather can change in an instant. Sunshine one minute, snowstorm the next — drivers need a vehicle that can handle it all. Subaru’s symmetrical all-wheel drive system comes standard on most models and is a major reason for its popularity.


Unlike many brands where all-wheel drive is an optional add-on, Subaru builds it into the heart of their design. The system provides exceptional stability and traction on snow, ice, mud, and wet pavement, making it ideal for Colorado's unpredictable conditions.


Great for Outdoor Adventures


Colorado is known for its outdoor lifestyle. Whether you’re into skiing, hiking, mountain biking, or camping, Subaru vehicles are built to support that adventurous spirit.


Their higher ground clearance allows drivers to tackle dirt roads and rocky paths confidently, while roomy interiors and versatile cargo space make it easy to haul gear. Roof racks and towing capabilities add even more flexibility, which is perfect for weekend warriors and adventure seekers.


Safety You Can Trust


Colorado roads can be demanding, and safety is always top of mind for drivers. Subaru consistently earns high marks for safety, with many models featuring advanced driver assistance systems, such as EyeSight Driver Assist Technology.


These features include adaptive cruise control, lane-keeping assistance, pre-collision braking, and more. For drivers navigating steep mountain passes or crowded city streets, these technologies provide peace of mind.


Reliability and Longevity


Colorado drivers often keep their vehicles for many years and rack up a lot of miles exploring the state. Subaru’s reputation for reliability and durability makes it a practical choice.


Many Subaru owners proudly share stories of their cars reaching 200,000 miles or more. With proper maintenance, these vehicles remain dependable companions through countless adventures.


Fuel Efficiency Without Sacrificing Capability


Unlike heavy-duty trucks or large SUVs, Subarus provide the benefit of all-wheel drive without severely impacting fuel efficiency. This makes them a practical choice for drivers who want versatility without having to stop at the pump frequently.


For daily commutes, road trips, and mountain getaways, Subarus strike an ideal balance between power and efficiency.


Community and Culture


Beyond technical specs, owning a Subaru in Colorado feels like joining a community. The brand has cultivated a strong connection with outdoor enthusiasts and environmentally conscious drivers. Subaru’s commitment to sustainability and its support of national parks and local trails resonate with Colorado residents who value nature and conservation.


There’s even a bit of unspoken camaraderie among Subaru owners — a shared wave on the road or seeing familiar bumper stickers celebrating adventures.


Versatility for Every Lifestyle


Subaru’s diverse lineup offers something for everyone. The Outback and Forester are favorites for families and outdoor lovers, while the Crosstrek appeals to younger drivers and those seeking a smaller, more city-friendly option. Even sportier models like the WRX offer excitement for performance enthusiasts.


This versatility means no matter what part of Colorado life you love, whether it’s backcountry exploring, downtown events, or long highway drives, there’s a Subaru that fits.


Keep Your Subaru Adventure-Ready with BG Automotive in Colorado


Whether you’ve been a Subaru fan for years or are thinking about joining the community, keeping your vehicle in top condition is essential for safe and worry-free adventures. At BG Automotive in Colorado, our experienced technicians understand the unique needs of Subaru vehicles and Colorado drivers. From routine maintenance to complex repairs, we’ll help keep your Subaru ready for every mountain pass and dirt trail ahead.


Schedule your service today and enjoy the confidence of knowing your Subaru is in expert hands.


Visit us at one of our five locations:


  • Fort Collins, CO 80524
  • Fort Collins, CO 80524
  • Loveland, CO 80537
  • Loveland, CO 80538
  • Longmont, CO 80501
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